What is the difference between Google Ads and Google Adsense?

Google AdSense gives website owners a way to make money with their content online. AdSense matches the text and display ads on the website based on its content and visitors. These ads are created and paid for by advertisers who want to promote their products. Since they pay a different fee for each type of ad, the amount you earn will be variable. This article will show you the difference between Google Ads vs. Google Adsense and how to apply it to your Digital Marketing Strategy.

What is Google Adsense?

AdSense is a Google advertising program that allows you to see business ads on your blog, as long as they are created in another Google tool, which is Google Ads.

It works in the form of CPC (cost per click) and that allows web advertisers or bloggers (approved by Google) to place ads on their websites through a code that generates advertising related to the content of the site.

Google Ads is the platform available to any company, business or independent professional who wishes to advertise their products and/or services in the Google search results and associated websites.

This advertising method is known as contextual advertising because the ads are highly related to what people are looking for at a certain moment or with the content of the website where they are consulting.

Google AdSense is born as an additional business unit where Google opens the door to bloggers and website owners, so they can be part of the business as strategic partners.

This is how advertisers generate greater visibility for their businesses and publishers to earn money every time someone clicks on the available ads.


There are currently two ways to generate revenue with ads on your blog:

Cost per click (CPC): Through this option you are paid every time someone clicks on an ad that was on display on your page.

Cost per thousand impressions (CPM): You get income according to the number of visitors that visit the blog. It’s as if an ad is printed every time someone accesses your page.

The advantage of being an AdSense partner is that the algorithm used by them allows ads to be displayed according to the interests of your users. You only need to choose the type of advertising you want to display on your site and the location where the ad appears, then the tool does everything else.

As your audience only sees the ads focused on their interests, the possibilities of clicking are superior, and it is exactly this type of interaction that will generate income for you.

How much can you earn?

The value depends on several factors, such as the number of visitors your blog receives, the number of advertisers that exist in your niche and the type of content you share on your site, among others.

To increase your profits with Google AdSense, it is necessary to use the correct keywords to attract qualified visitors to your page and, of course, offer quality content for these users to get hooked.

Keep an eye on the positioning of the ads on your page and try to locate them in places that are visible to your readers, being careful not to compromise the visitor’s experience.

The best alternative to show your ads is to place the ad at the top of the page for a month and then do the same test with the ads on the side of the page or on the foot of page. Next, compare the number of clicks obtained with each version and the best positioning will be maintained.

Ad types

Text ads

Text ads, also known as sponsored links, are the simplest ads you can see on your blog. They are usually composed of a title, which is also a clickable link that leads to the advertiser’s page, one or two lines of text that describes the product or service and the address of a website that appears in green.

Graphic ads

Graphic ads are those banners that can be seen at the top, side or bottom of the page. In total, there are more than 15 formatting options that you can select for your ads, such as horizontal, vertical, landscape and square.

Do not forget to turn on the image ads for the ad unit or set a default preference for the entire account.

Rich Media

They are interactive ads: HTML, gif and video. They usually call more attention because they demand a visitor’s action, but in return, they can compromise your visitor’s experience when they are overused.

Each link block shows a list of relevant topics related to the content of your site. When users click on an item in the list, they are redirected to a Google ad page about that topic. You will be subscribed whenever the user clicks on any of the ads on the resulting page.

In Synapse Ads we guide you on how to use these types of tools. We offer you the keyword mixer tool that will guarantee the success of your conversion optimization. Your commercial growth is our priority and we have all the information to help your business improve every day.

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