In order to make money with Google Ads, we first need to put in perspective how the platform works. Google Ads is the Google platform that is responsible for displaying sponsored ads in the results page after performing a search. Whenever you search for something on Google, you will see a tag that says “Ad”. These are pages that have paid Google to appear there.
If you want to place an ad you have to open an account and create the ad you want to show. The amount you pay will be for each click and as an auction. That is, for each theme and type of search, it will be auctioned at any time which ad pops up based on the maximum price you have placed for each click.
- Look for a profitable niche that pays on two levels or per residual income.
First of all, the products or services that you are going to promote with Google Ads must be products from niches where people have a lot of money to spend.
Secondly, you can make much more money if you promote products that pay on two or more levels or that offer residual income. With programs that offer commissions on two levels, you get benefits from what your affiliates do. You will earn commissions not only on your own sales but also on the sales of your affiliates.
- Use appropriate tools for your research on the keywords you will use in your Google Ads campaign.
Knowing the keywords your competition is using can increase your earnings.
Since competition in pay per click is more fierce than ever, use tools for keyword research such as the Keyword Mixer by Synapse Ads. This is a tool that will help you succeed in the search for keywords that work to position your website and increase your profit.
This software literally shows you exactly which are the keywords that adapt more to your line of business and which will get you more traffic.
- Buy a domain name and create a landing page for each product you promote with Google Ads.
If you do not have your own website for each product or service that you are promoting through any PPC service, you are simply leaving the money on the table. In the next point we will see why.
- Capture your audience email addresses on the landing page.
You can promote your affiliate links directly with Google Ads. But if you do so, you will end up losing many prospects that you could contact later and earn more money from.
Imagine this situation… by promoting your affiliate link, you will direct traffic directly to the affiliate website. If a visitor does not buy the product immediately, the chances are that they will not buy it later. Remember that the best affiliate programs place a “cookie” in the browsers of your prospects.
In this case, you would still receive your money if your prospect returns to the site and makes the purchase. That is why it is important to select the best affiliate program from the beginning.
If you can reach 1% sales conversion ratio, which means one sale per 100 visitors with Google Ads, then you have found a winning product.
If you have a subscription form on your landing page and you have a web page that encourages your visitors to subscribe to your newsletter or email course, you will get not 1%, but you can reach 20 – or at 30% subscriber conversion driving targeted traffic to your website with Google Ads. Therefore, when you capture the email addresses of your visitors, you start creating a list.
- Track your subscribers to pre-sell your products and services. You will be able to sell them your products again in the future.
This is where you obtain real benefits. Simply create specific quality content in your newsletter or course, and then follow up on your potential customers using the autoresponder.
You can communicate with your subscribers at any time later on with new quality products that interest your target market niche.
Therefore, you need a simple action plan that will help you boost profits with Google Ads. As you can see, without a website you will not be able to benefit as much as you can through the creation of a simple web for each product that you promote.
If you want to run successful online advertising campaigns and earn money online, running ads on Google is one of the most effective ways. You must take into account the costs and margins of your products and services, and follow all the steps outlined above: Google Ads is guaranteed to increase your ROI by a higher percentage of points.
Remember that in Synapse Ads we guide you on how to use these types of tools. We offer you the keyword mixer tool that will guarantee the success of your conversion optimization. Your commercial growth is our priority and we have all the information to help your business improve every day.