Reaching out to new customers is one of the means for any business to survive. The digital world has added new ways of reaching the public by adding options to the traditional tv commercials or radio spots advertising. If you want quick results, we explain why Google ads work for the web search; a tactic that can be very helpful to achieve many of your digital goals.
Even with the ability to segment these traditional channels to reach the general public, nothing will give us better ROI than being located when a person expresses their interest in a product.
Google ads is here to show the most relevant ads pop up on the search results of the users so that they find the advertisement that will be able to fulfill their need.
Easy and Simple
A big and fundamental difference with respect to traditional or digital systems, such as banners, is that we will not pay if they have only supposedly seen us (normally this system is known as CPM, cost per thousand impressions). Google will only charge us when someone clicks (CPC, cost per click) and can see our entire message or access the purchase site.
It is true that our content may be indexed by search engines but it may happen that it is not the most relevant for our business objectives. With any SEO strategy, before 6 months you will hardly see results and, if you operate in very complicated markets or niches, those objectives can be much more difficult to reach.
Suppose we are a business that sells nougat, which has a marked seasonal component, although the dream of these brands is to extend its use throughout the year, we only want to make pressure for a time of year and, in addition, maybe we have specific varieties (would represent what we call long tail searches) such as the delicious coconut nougat.
We can create our campaign from November to January, which is when we expect to be more successful only by appearing in specific searches, for example, “buy coconut nougat”, which denotes a very strong purchase intention.
Google ads create hundreds of ads that appear for a multitude of keywords that make it display quickly.
- You can pick the best days of the week, months, hours to publish the ad.
- Control over expenses.
- Agile and simple system, all from your web space, accessed from any device connected to the Internet. If something does not work we can pause or remove it.
Google ads is much more than a system where we incorporate our ads and to use it we must understand how the ad and the keyword relate to our future visits.
Understanding the user is essential, this is why Google ads work. We must connect with their search quickly through our advertisement. Therefore, the Google ads system is based on three main aspects:
- Offer accurate answers, thanks to the level of quality, to the needs of those who seek it.
- Only perform Pay per click.
- Remove mediators so that any person or company can create a campaign.
Google ads may seem easy but really making the most of it and profit is complex and requires some dedication in time and experience.
Remember to pass by our blog at Synapse Ads to learn more about how to grow your SEM within the digital marketing strategy of your company. We also offer you the Keyword Mixer which is a tool designed to help you find the right keywords to boost your website’s traffic.