Google Ads cost per click prices are on the rise. It’s all marketers seem to be talking about at the moment.
The main reason that costs are increasing is down to more and more advertisers realising how powerful this channel is for their growth.
As Google Ads is an auction, the more and more advertisers that are trying to get a slice of the action, the more the costs are going to increase.
In this post, I’m going to show you 7 of the best ways to lower your costs in Google Ads.
They are as follows (in no particular order) :
- Adjust Your Bids Regularly
- Increase Your Quality Score
- Increase Your Conversion Rate
- Test Your Ads
- Be Proactive With Adding New Keywords
- Always Be Checking For Negative Keywords
- Keep a Close Eye On Any Broad Match Keywords
Let’s get started
1. Adjust Your Bids Regularly
Bids are one of the foundations of Google Ads. The price you are willing to pay to show one of your ads for a keyword that you are bidding on.
This is where you will be able to see the biggest improvements in campaigns almost overnight.
When making your bid adjustments, you should have an idea of your target Cost Per Conversion or the Return On Ad Spend that you are aiming for.
Once you’re in your campaign dashboard you’ll be able to then focus on areas which are underperforming as well as ones which are performing well.
Falling under the bidding umbrella are the bid modifiers. These are bid adjustments that you can make to several elements of Campaigns and Adgroups in your account.
Doing so gives you more granular control over your performance.
They are as follows :
- Device Bid Modifications – Adjust bids based on the performance of the device
- Geo – Adjust bids based on the performance of the location
- Day/Time – Adjust bids based on the hour of the day and day of the week
There are more aspects of your account that you can modify, but if you aren’t doing so already, these will be a great place to start.
More info at PPC Protect