What is Google Merchant Center? And the importance it has for e-commerce

If your business sells products online, you must learn to take advantage of Google Merchant Center. In fact, if you are not familiar with this Google tool, you will probably be interested in placing your products there now. Especially because it is the perfect place to show up if you want to attract your audience.

 Taking advantage of the Google Merchant Center is the same as reaching out to more people. It is an online business tool that allows you to provide Google with a feed (a specification of the value data) of all products that you promote or sell on the Internet.

 This way, certain specific products and the information related to them automatically appear in the search for Google products. However, do not think that by setting up your account and your feed your products will always appear in the top positions of related searches. You already know that Google is a very competitive market and will not always take into account business information.

 Why should you use Google Shopping Campaigns?

All this process to take advantage of the Google Merchant Center is aimed at optimizing your shopping ads. A Shopping Campaign allows you to place your products on search results, regardless of whether they are organic or paid.

An ad for a Shopping Campaign shows the product image and the title, price, and advertiser. In addition, by clicking on “Shopping” Google automatically takes users to other related products.

Shopping means the same as visibility. This is the most important feature that will differentiate your business from the competition. In fact, an ad of this type will provide more traffic to your website.

For instance, a speaker is twice the CTR of an ad. In other words, a Shopping ad is twice as attractive as any other result. Another advantage is that it reduces the fact that the user sees the ad but doesn’t click on it. Therefore, conversions increase and the cost per acquisition decrease.

Take advantage of Google Merchant Center by building campaigns in Google Shopping
  1.     Security. The first thing you should do is to make sure that in your domain you include an SSL security certificate (HTTPS). This certificate will allow you to encrypt the data that is exchanged at the moment in which a transaction is developed. Google will not show your products if it is not secured before users can make their purchases safely.
  1.     User experience. As you can imagine, this is directly related to your landing pages. It is vital that your ad is related to the landing page where you direct the traffic. As a requirement, you will not be able to include landing pages that are full of advertisements.
  1.     Transparency. Do not try to sell something that is not true. That is, do not think that by putting a price on your ad lower than the real one you will get more conversions. Quite the opposite will happen. The only thing you will achieve is to lower down your user experience and damage your reputation. This is something that Google does not like at all.

Obtain more visibility

There are many more options and requirements to take advantage of the Google Merchant Center, and you should make sure they are optimized. It is as simple as thinking that it will keep your feed updated if you provide as many attributes as possible. This way, Google will have the option to make your products visible (or, in this case, those that you consider most relevant) for user searches.

The tools that Google Merchant Center provides are very important in order to gain visibility. However, to get inbound and outbound links is essential to know those web spaces that deal with the topics that interest your brand.

In Synapse Ads we guide you on how to use these types of tools. We also offer you the keyword mixer tool that will guarantee the success of your conversion optimization. Your commercial growth is our priority and we have all the information to help your business improve every day.

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