Which are the best Remarketing Platforms out there?

Nowadays, businesses can’t afford to use all the online remarketing options available and prefer to stick to the methods that actually generate sales and improve their conversion rate. There is a great number of tools available in the market to help you out but we will tell you the best Remarketing Platforms that we find more interesting.

As always, we would like to give you a brief description of our main topic, that is, Remarketing.

What is Remarketing?

It is a very popular marketing strategy, which consists of trying to capture a potential customer for a second, third or fourth time.

It works by installing cookies in the browser of the visitor when they go to the website, pursue him and find the specific products he was looking for. Once you have that information, you can make very segmented ads, which show the items or services that the user wants in particular.

For instance: You are looking for shoes to go running, you enter the Adidas website and there is a pair of shoes where you click to see more information and images. You may even add them to your online cart but don’t make a purchase at the end, either because you don’t have your credit card handy or because you’re not sure if you want them or not.

An hour later, you go to another website to read the news and you get an ad showing those same running shoes you’ve been looking at on the Adidas website. It’s no coincidence, that’s the power of cookies and remarketing. As a company, having this information will help you get more sales because you remind potential customers of the product they were interested in.

This example sometimes reflects what is called retargeting, so you can find it both ways if you want to search for information about it.

How to do Remarketing in Google Ads?

We don’t have to tell you how powerful Google is. This network is quite strong when it comes to remarketing campaigns. The company behind the largest search engine describes its remarketing service as a way to show ads to people who have 

One of the great advantages of using Google Ads remarketing is that it has a great success rate in terms of ROI, which basically means you get a good return on investment. In addition, it is an easy way to create ads, since Google has a very complete platform and that is simple to use.

There are different types of remarketing offered by Google Ads:

  • Standard Remarketing: It shows ads to users who have been on your site, while browsing other sites.
  • Dynamic Remarketing: It makes content even more relevant by displaying ads that include the specific products or services that visitors see on your site.
  • Remarketing lists for search ads: When Google users search for your product or service, your ad will be displayed
  • Video remarketing: It shows ads to people who have seen your YouTube videos or other videos.
  • Customer list remarketing: It allows you to upload contact lists, so you can post ads when these people use Google services.

How to choose your Remarketing Platform?

Like many digital marketing channels, remarketing should be selected based on the specific requirements of your business. There is no perfect remarketing solution, as some are designed for small businesses with limited traffic and others are oriented towards multinationals.

What is really important is that you define your budget and look for solutions that fit it. It is possible that your budget will increase over time and you will end up moving to a higher volume platform. But it’s better to start slowly and evolve.

Your target audience must always be at the center of this decision. If you sell products suitable for Instagram users, you should choose a remarketing platform that supports this social network.

Before making a decision, do a lot of research and, if the solution offers a free trial or some free services, use them to find out if it is a good option and if the quality-price is adequate.

That said, the retargeting ROI can take months if you want to measure the success rate well. Therefore, it is not recommended to jump from one solution to another quickly just because you don’t see the results you wanted in the short term. Give it some time before you decide to try another remarketing option.

Remember that in Synapse Ads we guide you on how to use these types of tools. We offer you the keyword mixer tool that will guarantee the success of your conversion optimization. Your commercial growth is our priority and we have all the information to help your business improve every day.

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