One of the differentiators that make Google ads a globally unique platform is their attention to customer service. When it comes to your information, their priority is to protect your data from any misleading ads.
Google is committed to banning those ads that may be inappropriate and harmful to people and businesses. Over the years, the quality of the firewall to stop those types of ads has increased and it gets better every time. One of the specific behaviors that they’ve noticed is the rise in harmful ad experiences from third-party technical support providers.
For this reason, Google has decided to update its policies. In 2018 the company specifically updated its ‘Other restricted businesses policy’. The policy states the following:
‘We restrict certain kinds of businesses from advertising with us to prevent users from being exploited, even if individual businesses appear to comply with our other policies. Based on our own continuous reviews, and feedback from users and consumer protection authorities, we occasionally identify products or services that are prone to abuse. If we feel that certain kinds of businesses pose an unreasonable risk to user safety or user experience, then we may take a conservative position and limit or stop related ads from running.’
The policy prohibited third-party providers to offer technical support to technology products and online service consumers. These types of ads will go through a verification process to ensure the legitimacy of the providers. This developed advanced verification programs will guarantee a much better filter for clients.
The update for this part of the policy hadn’t taken place until now. This is why we want to emphasize this part of the policy. We want to remind businesses to notify this change to the clients that might be impacted by it.
Read more about all the several points updated in this policy and learn how it might affect your business.
Remember to pass by our Synapse Ads blog and learn more about what is new in the digital marketing world. To optimize your business, you can start using our Keyword Mixer, which will help you drive more quality traffic to your website.