Why Google changed from Adwords to Google Ads

Google’s best-known online marketing tool together with its search engine, Google Adwords, has changed its name to a more simplified way called: Google Ads, a name change that not only simplifies the Adwords itself but goes much further in terms of platform modification.

On July 24, 2018, the new Google Ads brand (including the new name and logo) began to be reflected on the product interface, Help Center and billing documents, among others. The URL used to access an account changed from adwords.google.com to ads.google.com, and the Help Center URL was updated from support.google.com/adwords to support.google.com/google-ads.

There is nothing to worry about, given that these changes to the Google Ads brand development will not affect your campaign’s performance, navigation, or reporting.

After almost 20 years in the market, it was deemed necessary for a change in Google AdWords that would bring a new look and more business to the company. Google knows this, hence they wanted to give a fresh look to their platforms both aesthetically and practically.

In addition to the innovation in the look and feel of the ads platform, Google also launches two more sections dedicated to improving its digital marketing management with the Google Marketing Platform and Google Ad Manager which aim to improve the optimization of the user/search engine connection. It helps optimize the 360 degrees in digital marketing focusing on improving the digital aspect of your company and its different variations of advertising platforms in tools aimed at the public such as YouTube.

Are my campaigns impacted by this change?

Not at all. In fact, it is a positive change that does not affect the user in any way, quite the opposite. This rebranding has the clear function of improving the work, connection, and optimization of customers with the platform, so there is no need to worry about these changes.

The other two platforms created by Google with this modification are Google Marketing Platform and Google Ad Manager. These have a clear function and help to improve your online marketing strategy

Digital marketing specialists will have a series of optimized tools that observe results, study them and carry out marketing actions aimed at improving SEM and SEO for their customers and also be able to collect analytics and statistics. With this tool, we will be able to measure the results of our actions which will help us considerably when doing specific work in Ads and SEO.

Ad Manager has been one of the adaptations and the work has been more extensive than those carried out by Google in its optimization, as they have taken to develop the idea and be able to carry it out for about 3 years. This section is designed to unify the criteria and optimization when working with other ad platforms and Google AdSense to show better results and more consistent.

Let’s go over the different Google Ads formats

  1. Search Network

This type of ad is suitable for those who want to reach customers that are already interested in a specific product or service, that is, people who are looking in Google for a certain solution.

When using this type of ad, your campaign will be displayed near the user’s search results when entering terms related to one of your keywords.

  1. Display Network

Google Display Network is excellent for all those who want to put ads on websites (news or other) and blogs in general.

Of course, in order to have more conversions and for the user experience to be the best possible, you should always think of pages that are relevant to your product and are related to what you advertise. This way you can create campaigns for people who are looking for your solutions but still don’t know your products/services.

This kind of ad helps to generate more awareness since your options are available to users who do not know your brand yet.

  1. Google Shopping

Users usually find Google Shopping to be a very interesting tool, because it allows someone who is looking for a product to find several options and compare the prices among several suppliers.

This type of ad helps generate traffic for your online store because, in addition to presenting the photo of your product with all its specifications, it also displays the name and website of the store, as well as other important information about your brand.

  1. Video

You must have noticed by now how people like to watch videos on the Internet. Actually, this is a quick and convenient way to consume content. So why not create video-formatted campaigns?

By advertising on Google AdWords in this format you can engage your customers in a different way on YouTube or on other Google partner sites that allow video ads.

In this type of ad, you’ll pay for views (we’ll talk more about pricing in the next topic).

This change was necessary for Google to be up to date on all the modern platforms that emerge every day. Many specialists and workers of the sector asked for it with more and more influence since their tools were becoming obsolete as time passed by. 

Remember that in Synapse Ads we guide you on how to use these types of tools. We offer you the keyword mixer tool that will guarantee the success of your conversion optimization. Your commercial growth is our priority and we have all the information to help your business improve every day.

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