There are different platforms that continuously monitor Google ads to detect statistically significant patterns. When something comes up, these platforms suggest an improvement supported by real data. In addition, they also help monitor performance trends, track expenses and receive alerts when you need them.
Working with Google ads, through SEM campaigns, offers many advantages. Whether you’re trying to convince your boss or a customer about the value of Google ads, you should start by stating the following about PPC strategies:
- They offer quick entry.
- The results are easy to measure and follow.
- They work well with other marketing channels.
- They provide a lot of useful data.
PPC campaigns can have a significant and positive impact on most businesses and brands. If you are not running an SEM campaign, you are losing valuable traffic and profits. Do you need to argue in favor of Google advertising? Here are seven powerful benefits of using this type of strategy.
1. Google advertising contributes to business objectives
This is often the most compelling reason to use SEM campaigns. Having a PPC strategy can help you achieve a large number of business and marketing objectives. These objectives range from high-level brand exposure and thought leadership to the submission of applications or the sale of electronic commerce.
Almost any type of conversion goal can be tracked. Google ads is a powerful tool to align the website’s traffic drivers with the final objectives. In the era of content marketing and thought leadership, a PPC strategy can nurture the midpoint of the funnel through the downloading of advertising content, the search of subscribers for newsletters, contest entries and the pressure to download applications.
Google advertising can support many parts of the sales funnel and the path your prospects take from knowledge to customers. Regardless of the set of identified objectives, SEM campaigns can be established effectively.
2. Google advertising is measurable and traceable
One of the biggest advantages of Google ads over traditional advertising channels is that it can be easily measured and tracked. By using the Google Ads tool in combination with Google Analytics, you will see all the indicators: impressions, clicks, and conversions (based on your business objectives).
There are no mysteries in the performance of your PPC strategy since the statistics are easily available and show how your campaign moves.
3. Quick entry
Even if you are a decade behind your competitors in using the tools offered by digital marketing, you can quickly get up and running with Google advertising. This is often a great contrast to the start-up of SEO strategies, which often require a lot of time and attention to get the same type of positioning and traffic that Google Ads offers in a matter of minutes after its launch.
When Google advertising is compared to other channels, such as email and organic work in social networks, it has the advantage of targeting different people and not only those who already know your brand, it is not limited to your followers or lists of existing customers.
PPC strategy allows you to quickly launch an extensive network to find new prospects and customers. In addition, most of the work is done within the PPC advertising platform, from research to the creation of the campaign, through the writing of ads. You can start working quickly with the minimal participation of your development team, as well as the help to configure the conversion tracking and the landing pages you want.
4. Take control
Although there are several nuances regarding the default configuration of campaigns, ultimately, you have control over a wide range of options to reach potential customers. This starts with the keywords and combinations you choose as your goal and how restrictive you want to be.
If you start with a modest investment, you will have plenty of budget flexibility. You can define your own budget for ads and bids, and choose what you are willing to spend. If you are seeing positive results, you can expand the scale immediately, and if you want to take a break, you can always pause and stop using your ad immediately. This is difficult to do with other marketing campaigns, so Google advertising gives you the advantage and budget flexibility to move quickly when desired.
The auction system of Google Ads and the algorithm involved have the final say as to where your ads will be positioned and what you will spend compared to your competitors. Aligning relevance between landing pages, keywords, and ad text can hurt or help you. The good news is that you have the flexibility to make quick edits and optimize while your ads are running and try new things every day if you wish. There is not a long cycle from the addition to the implementation seen in other media, and if an ad is not good, you can remove it without letting the cycle end.
5. Google advertising works well with other marketing channels
Content has taken over the world of digital marketing, which is why content plans and calendars are the norms in most companies today. By investing in the production of original content to support the customer’s buying cycle and establish a thought leadership positioning, Google Ads is an engine that can take visitors quicker to content and improve the ROI of your content investment.
SEM campaigns and SEO strategies work well together since impressions and traffic opportunities often connect to the same audience: people who use Google to find information, services or products. The performance data of impressions, clicks and conversions of Google ads can provide great insight and direction word by word to prioritize SEO efforts.
On the other hand, the organic traffic performance data and the SEO strategy can also advise the PPC strategy if the data is available. All this helps to align Google advertising with content marketing, ensures that better results are obtained and that the final business objectives are not silenced.
Google Ads remarketing is a great way to keep site visitors engaged, no matter how they found it. Remarketing ads are shown to people who visited and left your site. Additionally, they are based on specific rules or audiences that you select.
There are other cases in which PPC strategy can help provide data or an alternative to traditional direct marketing activities. PPC can also be compared directly with traditional mail by printing and conversion costs. If you can move from more traditional marketing to methods that provide real-time data and have a better follow-up, Google Ads will be a great victory for your company.
6. Amazing options for targeting
Many advertisers adopt a multi-layered approach to Google advertising to test and ensure complete coverage across all networks and types of targeting that can increase brand exposure.
This involves targeting keywords through text ads, running ads through remarketing based on past behaviors or focusing on the demographics of the specific audience on the display network. By testing different combinations, you can make sure that you take advantage of the full range of Google Ads and that you get the most impressions possible while staying focused on your potential audience.
With respect to business objectives, you can also see what works best and set expectations about what the cost-per-click and cost-per-acquisition tolerance is by comparing different segmentation methods with each other.
Ultimately, the greatest benefit of the available PPC segmentation options is that you can reach people who are not already in your audience, as well as those who have been exposed to your brand. In short, you have many options for the capacity of the network you want to launch.
7. It is a collection of information
While in Google Ads you have a large amount of information available, the value of that information goes beyond PPC strategies and their performance. The information on the number of impressions, clicks and the conversion rate for each keyword can be applied to the SEO strategy and content marketing.
In addition, tools such as the keyword planner and the display planner can be used to determine where the audience is. With Google Ads, you can work with cross-references using tools such as SpyFu, KeywordSpy and iSpionage in order to build a solid profile of what you are facing and how much market share you can earn.
Still not sure about the benefits that Google Ads offer?
You can make your own projection to determine the risk of Google ads compared to other sources of organic and paid traffic that you currently use. For instance: by seeing what the cost will be for the media, the management of the campaign and any content that needs to be created, you can compare that budget to what you are currently spending on similar management. Thus developing activities in the organic marketing channels of search, email, management of social networks and offline.
You can take some simple indicators, including the current or projected conversion rate, to make a projection with the keyword planner and display planner tools in order to determine the traffic. From there, you can see what the projection is if traffic increases in certain quantities, comparing the cost of that traffic against the investment required to obtain it.
Synapse Ads is a set of tools that allow you to improve the efficiency of your Google ads campaigns. Sign up and start using our Keyword Mixer, a tool that allows you to generate hundreds of keyword combinations in minutes!. If you are interested to learn more about digital marketing, don’t forget to pass by our blog.