When it comes to applying the best marketing techniques to connect with the client, the first thing that comes to mind is which are the best digital marketing tools. You have to do a lot of things at the same time and 24 hours a day is not enough for everything.
It is advisable to rely on digital marketing tools and social media that offer automated options to save time and help us optimize social networks. Here are some options that can help you achieve the expected results based on your action plan.
- Google Analytics
It is the ally of many small businesses that do not have a budget for payment tools. The fact that it is free does not mean that it is not good; on the contrary, when you learn how to use it, it will be very easy for you to understand some important things, such as:
- Know where your visitors come from
- Your behavior within the web
- Which blog content you like best
- Which products generate the most sales
- Revenue per page
By knowing this data, you will be able to structure your web to offer a better user experience. With Google Analytics, you’ll discover relevant facts that will help you improve the structure of your website.
In relation to visits, this tool tells you where the user comes from and with what keywords he has found you. This will allow you to develop content that relates to the keywords that visitors use to arrive at your website.
In terms of behavior, it allows you to know on which page the user lasts longer and gives you the opportunity to improve the structure of your website. This way, for the next visit you will be able to improve the user’s permanence time.
The same thing happens with the blog: knowing which content you like best will help you choose the type of post you can write for the next publication. You can also do keyword research with Synapse Ads Keyword Mixer. This is a key point for positioning yourself in search engines.
- GTMetrix
Loading speed is one of the factors that affect the positioning of your website. You have to learn to measure if your site is causing a high percentage of rebound. If you have a slow website, it is very likely that a high percentage of your visitors will leave before the first 5 seconds of their visit.
Rebound percentage comes to play when this happens. This means that a user comes in to read a post and instantly returns to search results, without any interaction. Google will not position them at a higher level because they do not offer a good user experience.
Continuing with the description of GTMetrix, this tool is useful because it tells you which page is producing a slow load and offers you solutions to improve it. When it notices the error, it generates a detailed analysis report that you can download as a PDF.
To obtain this information, you have to indicate the address of the web you want to analyze and you will get a complete report where several aspects that affect the loading speed are studied.
In addition, there is also a plugin for WordPress. Therefore, if you have a website established in CMS, you will have everything to start working on the positioning of your business.
- Google Trends
This is another of the best digital and social media marketing tools that you should undoubtedly choose to drive your campaign. It’s perfect for any company that wants to know more about what’s going on in their industry. It’s very automated and easy to use.
The platform shows a total of searches related to the keywords you select. The magic is that it displays the trends in different regions and in different languages. Once again, another tool that will help you know your personal buyer and structure a strategy to win more leads.
Handling it is very simple, you only have to place the keywords related to your sector and select the country where you are interested in having a presence. Also, you will see the search percentage of that keyword and some others related to the topic.
It is not useful to know what your audience is consuming, but it also tells you what keywords to include in your content when you create it.
With Google Trends you can rank trends as follows:
- By keywords
- Frequent searches
- Increasing trends
- Trends in a region or locality
- Seasonal trends
- The best terms from your list
This tool offers many benefits, even if you want to stand out in social networks. In this case, it would be an excellent idea to create a hashtag with trending words. However, they must fit the keywords you want to position yourself with.
- Buffer
If you’re looking to save time, Buffer will be your best ally. This tool allows you to schedule your posts with the best reachable time and thus effectively manage your social networks.
With Buffer, you can share information on different social networks (Twitter, Facebook, Linkedin, Instagram, Google Plus and Pinterest), instantly or programming publications.
With this application you have two options: on one hand, you have the free version that allows you to connect up to three profiles and, on the other hand, you have the payment method that gives you the possibility to connect up to twelve profiles. You can access it from the website or you can even download the extension for Chrome, Safari or Firefox.
In addition to programming, it also offers an analysis of your posts with the actions you have obtained. One of its advantages is that, without leaving the application, you will be able to interact with the person who mentions you.
We hope these tools can be of great help and, no matter which one you choose, you’ll get the results you expect to have in your inbound marketing strategy.
In Synapse Ads we guide you on how to use these types of tools. We offer you the keyword mixer tool that will guarantee the success of your conversion optimization. Your commercial growth is our priority and we have all the information to help your business improve every day.
