Best practices for Google ads automated bidding

Automated Bidding is a system that is used mainly in Google Ads. It is the process through which the payment of the advertising campaigns developed in order to obtain certain objectives. It prevents the advertiser from having to review the expenses and their distribution, and it usually guarantees a high percentage of success.

The process of automated bidding saves you much of the effort needed to set up bids and helps you achieve your performance goals without having to guess. Each automatic bid strategy is designed to help you achieve a specific goal for your business.

What does an automated bid do?

Automated Bidding is used for brands to achieve objectives based on their investment. They can be used with completely different goals, but always with a web and a search engine or display network in between. Given its nature, designed to require the least possible intervention of the advertiser, they provide an easy flow when it comes to managing to advertise.

In addition, Automated Bidding becomes more attractive through time as it gets a higher return value. This is a practical solution for those companies that want to get into Google ads but don’t have enough knowledge, or just lack of time.

Automated bid strategy types

Increase site traffic. This strategy will help you maximize clicks and automatically set your bids without exceeding the budget. This option is available as a standard strategy for a single campaign or as a bidding strategy covering multiple campaigns, ad groups, and keywords.

Increase visibility. The Target Impression Share strategy automatically defines bids to show your ad at the absolute top of the page or anywhere on the Google search results page. This strategy is only available in the Search Network, either as a standard strategy in a single campaign or as a portfolio bid strategy for multiple campaigns.

Get more conversions with your target CPA. The target CPA automatically adjusts the search or display bids to help you get as many conversions as possible at the target cost-per-acquisition (CPA) you have set. Some conversions may cost more or less than your goal. Target CPA bids are available as a standard strategy in a single campaign or as a bidding strategy in multiple campaigns and ad groups. This strategy was previously known as “conversion optimizer”.

Increase conversions while controlling your keyword bids. The Enhanced Cost-per-Click (CPCM) bid strategy automatically adjusts manual bids to help you get more conversions trying to maintain the same cost per conversion. CPCM is an optional feature of manual CPC bids or portfolio bid strategies. It is fully compatible with third-party bidding systems, including those that automate your bids.

Meet the return of the advertising investment (ROAS) goal when you value each conversion in a different way. The return on the advertising investment (ROAS) target automatically establishes the bids to obtain the highest possible conversion value with the return of the advertising investment (ROAS) objective that you have established. Some conversions may have a return greater or less than your goal. It is available as a portfolio bid strategy and as a standard strategy for individual campaigns.

Get more conversions while spending your budget. The Maximize Conversions strategy automatically establishes bids to help you get the most conversions for your campaign while you spend your budget. It is available as a standard strategy for individual campaigns, but not as a portfolio bid strategy.

To learn more about this and other topics, pass by our Synapse Ads blog and share the information that might be relevant to your colleagues. Also, you could try our Keyword Mixer, which will help you optimize your keyword strategy.

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