Google Ads tools are one of the most popular mechanisms to build a successful online campaign. Your campaign journey should be an easy task to do in order to help you build a successful and profitable campaign for your business.
There are several tools that will help you understand how to manage your campaigns and your website. Some people are afraid to look into it because they think it’s difficult but the truth is, it’s easier than they might think. There are several Google Ads tools with different objectives, which is why we want to show you how to use each one of them.
Keyword Planner
This tool will help you define the type of keywords that you will use in your website. It is one of the most important tools that will help you optimize your content. Keep in mind that having effective keywords on your site will help you drive traffic in terms of quantity and quality.
Here in Synapse Ads, we have one of the most effective tools for this: the Keyword Mixer. Through this platform, you will be able to mix and choose from the most effective keywords that will work on your site. This tool will also help you discard any unnecessary keywords.
Google Ads Campaigns
Setting up your campaigns should become an easy task with this tool. Google Ads tools offer you the option to explore your creativity and guide you through the setup. The tool helps you customize the ads according to the needs of each campaign.
This tool helps you organize the campaigns that you want to create and set goals. By keeping tabs, it will be easier to follow up and modify them. Other features of this tool are bidding, budget, language, locations, etc. Advertising your products has never been friendlier.
Google Trends
Google trends give you the insight of how much demand a specific product search has. It comes with a comparison function that compares product searches to find out which is the most popular one. We recommend all store owners to use this tool when testing out new keywords. It will give them a clear idea as to which keywords will work best on their website.
Google Analytics
This is one popular tool when it comes to keeping track of your data. Google Analytics is the tool that shows you how your campaign is performing, if your keywords are being searched and how optimum is the traffic your page is having. This is how you know you are on the right track – or if you need to improve- your page.
The metrics show you if the campaigns that you set up are being successful. Also, the tool gives you the statistics of the data and how it has performed through time. Most importantly, it is free and available any time you want.
AdWords Editor
One of the tools that the platform offers is the AdWords Editor. As you become an expert managing Google Ads and improving your PPC campaigns, your web traffic will increase. This tool helps you modify your campaigns by adding keywords, removing ad groups and making multiple changes at a time. The good news is that this also comes at no cost.
Overall, Google Ads tools are there to help your business improve. We recommend you to incorporate this type of gadgets to your digital marketing strategy in order to have a guide for your campaigns.
We also encourage you to pass by our Synapse Ads blog to learn more about the advantages of online marketing and other tips that might help you out when it comes to setting up the right campaign.
