Skills Tests
Describing the Google Merchant Center feed specification
Shopping ads details are managed through the Google Merchant Center feed specification, different from search ads, which are…
Bing Shopping vs. Google Shopping: which one works best?
It is clear that Google is the main search engine in most countries, but there is also another…
What are the types of Google Shopping Feed Categories?
If we want to stand out from our competitors on Google Shopping and pay less for our products’…
What is digital retargeting?
What is digital retargeting? is a technique in which the objective is to impact users who have previously…
What is Autobid and how to make it work for my business?
Applying good bid strategies in Google ads is essential to maximize the performance of an account and achieve…
What is the Google Shopping target?
Google Shopping is a Google price comparison and, together with Product Listing Ads (PLAs), is part of the…
What is Google Merchant Center? And the importance it has for e-commerce
If your business sells products online, you must learn to take advantage of Google Merchant Center. In fact,…
What is Pay Per Click (PPC)?
Pay per click or PPC in the advertising industry is how most of the online campaigns are being…
Google retargeting ads tailored to your commercial benefit
First of all, let’s focus on what Google retargeting means. Retargeting in online marketing is a technique in…
