How does Google Shopping work?
The competition within business owners became very popular, especially in this platform. When it comes to learning how…
Difference between CPC and CPM ads
There are similarities and differences when it comes to CPC and CPM ads. The same objectives are usually…
Describing the Google Merchant Center feed specification
Shopping ads details are managed through the Google Merchant Center feed specification, different from search ads, which are…
Bing Shopping vs. Google Shopping: which one works best?
It is clear that Google is the main search engine in most countries, but there is also another…
What are the types of Google Shopping Feed Categories?
If we want to stand out from our competitors on Google Shopping and pay less for our products’…
What is digital retargeting?
What is digital retargeting? is a technique in which the objective is to impact users who have previously…
What is Autobid and how to make it work for my business?
Applying good bid strategies in Google ads is essential to maximize the performance of an account and achieve…
What is the Google Shopping target?
Google Shopping is a Google price comparison and, together with Product Listing Ads (PLAs), is part of the…
Google and the types of display ads they offer
When we talk about types of display, we mainly focus on banners. Static and dynamic advertising banners inserted…
