The popularity of online stores keeps growing year after year, and the reason is quite obvious: this type of business has become an opportunity for many users to obtain a stable source of income. This means that more users are using online platforms to shop, which pressures every business to be on top of their game. This is where the Google Shopping app Shopify comes to shine.
If you are looking for an ideal platform to manage your online store, then you have come to the right place. Shopify is a software that allows you to have an online store with really incredible ease.
What is Shopify?
Shopify is a leading company in the development of online stores. The Canadian company launched its platform in 2006 and is currently activating more than 600,000 online stores. It has helped companies process more than $40 billion in sales.
It is characterized by being a simple and intuitive platform that allows you to create an online store in just a few steps. The system helps you to organize products, customize the design of the store and accept different forms of payment, among other functions.
If you want to create your online store, but have little knowledge in web development or simply do not want to solve technology problems, Shopify can help you save time to focus on other important aspects of your business.
Characteristics
Just as Google Shopping, this platform includes many features that you can benefit from in order to easily manage your online store. Some of them include product catalog, orders, coupons and discounts, payment methods, and so on.
Ease of use and speed. It is easy to create your online store and customize it to your liking without having to acquire previous technical knowledge, which makes it really remarkable. You can start selling and managing your orders quickly.
Once you install the software on your computer, the platform has a guide for you to get to know the platform inside and how you can customize it, add products, etc..
International. Whether you want to sell locally or globally, Shopify has a large number of payment gateways that accept more than 70 international payment currencies.
Tax system. The platform also has a tax adjustment system depending on the location of your trade, which works automatically.
Marketplace of professional templates. The wide range of templates available for this platform allows you to design and customize the store to your liking – the possibilities of design are endless!
You have at your disposal more than 100 templates developed by professionals in their industry, so the quality and elegance of all them will allow you to have a design totally in line with your business.
Automatic notifications. The management of emails and orders is done automatically, as you will receive automatic notifications in your email every time someone wants to contact you or receive a promotion.
Unlimited Catalog. The number of products you can add to Shopify is unlimited. In addition, the platform allows you to import and export CSV files easily or even through integrated platform applications.
Unlimited hosting. Whichever plan you choose, you’ll have unlimited bandwidth. In other words, it doesn’t matter how much traffic you receive. Your store will work just as fast and the server will allow you to receive high peaks of traffic without slowing down.
Intuitive interface. The management of your shop becomes much more enjoyable thanks to the simplicity of its interface. It is not necessary to have previous experience on how to manage your online store.
Shopify gives you everything you need so that, in a matter of seconds, you can get to know how the software works, as well as get the most out of all its functionalities and features.
Application Marketplace. If you want to expand the functionality of your e-commerce, Shopify has an application market large enough for you to obtain any app that will facilitate the sales of your business.
As well as in other content managers, you will have some applications completely free and others that you will have to purchase.
In addition, you also have the ability to create a blog to offer other content to users, expand your business community and promote your store with it.
Guaranteed security. One of the most important advantages that should be taken into account is the level of security that these platforms have today.
Shopify is undoubtedly a security expert, so you don’t have to worry about your data as much as your customers’.
Advantages of using Shopify as a CMS. Becoming one of the most popular platforms to host your e-commerce means that the number of advantages it presents are endless.
Let’s review all the strengths you can benefit from hosting your e-commerce in Shopify:
Cloud-based system. The big difference with other CMS is that Shopify it is not downloadable software, but a cloud-based shop system. Therefore, web hosting is integrated and you do not need to purchase hosting for your online store.
Automatic updates. Another great advantage of this software is that it is equipped with automatic updates, so you don’t have to worry about maintaining your e-commerce or updating anything that takes time and money.
Available Apps. The amount of functionality you can add in Shopify is almost unlimited. This has been achieved thanks to its large development community.
An element that might determine if Shopify is right for you can be the monthly cost that it entails. Although, on the other hand, the great contrast is that it offers different solutions and high flexibility to grow your business.
If you have the required resources to invest in a professional tool like Shopify, it may be the best option to build your online store with the highest professional guarantee possible.
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